Director of Communication and Planning
Dianna oversees the communications, Public Relations, marketing, sales and enrollment at Center for Elders’ Independence. She has been with CEI for over a dozen years because “she fell in love with the PACE model of care.”
She came to CEI with a background in marketing, advertising, planning and project management. She had over twenty-years of experience working mainly with managed care plans such as PacifiCare, CIGNA and Health Net on their senior products. She also spent many years working on healthcare business for advertising agencies—handling direct marketing lead generation and advertising campaigns that grew and maintained membership in senior HMO products.
Her passion for integrated long term care developed in 2001 when she struggled with her family to piece together dozens of services for her grandparents when they could not stay at home without additional care. She began looking for ways to become involved and be part of the solution.
So, when Dianna started consulting with the Center for Elders Independence and learned about PACE in 2003, she knew she had found a home. Dianna worked as a marketing consultant with CEI for a few years and then came on staff full time in the fall of 2005.
She is a member of the West Contra Costa County Senior Coalition and is on the board of directors of Resources for Community Development—an affordable housing developer in the East Bay. She also serves on the Communications Taskforce for both the National PACE Association and CalPACE.